California’s MyStrength Campaign and using social marketing
David Lee, CALCASA’s Director of Prevention Services, gave a plenary presentation and a workshop at the June 2008 Missouri Foundation for Health Summit “Preventing Violence Against Women: Community Solutions.”
California’s MyStrength Campaign: A Comprehensive Effort to Prevent Sexual Violence
The California Coalition Against Sexual Assault has implemented the MyStrength Campaign, a comprehensive primary prevention social marketing campaign to engage young men to prevent sexual violence.
- Slides [PDF]
Using Social Marketing to Develop Comprehensive Violence Against Women
An exploration of key components of a social marketing approach to violence against women prevention and how to apply them to individual prevention efforts.