Social marketing and engaging men to prevent sexual violence

David S. Lee, CALCASA’s DIrector of Prevention Services, gave keynote presentations for the Tennessee Coalition Against Domestic & Sexual Violence ‘s first Rape Prevention and Education Summit.

In these presentations, David shared insights gained from CALCASA’s experience in implementing MyStrength , a statewide social marketing campaign to engage young men to stand up and speak out against sexual assault.

Materials:

• Handouts [PDF]