Last year I had the opportunity to share my perspective on social branding for sexual violence prevention with the National Sexual Violence Resource Center. The result is this Mapping Prevention video podcast in which I discuss what drew me to prevention work, my thoughts on what will end sexual violence, effective branding strategies and examples, how to build a brand, and what individuals can do to take part in sexual violence prevention.
In the interview, I talk about the power of identity research. In other words, if we know our audiences, know what makes them want to adopt certain behaviors, then we can use that to brand positive behaviors in ways that will resonate with them and their desired identities. A simple way to refer to this is, “knowing your audience.” Read Jennifer Grove’s introduction about this and watch the video here.
Anyone who is serious about preventing sexual violence, or any social issue, will encounter social branding as a strategy. At PreventConnect, we often discuss branding in the context of social marketing. Learn more about the strategy via PreventConnect’s posts, podcasts, and wiki.