Social marketing as a tool in primary prevention
Social Marketing as a Tool in Primary Prevention presents social marketing as described in recent educational and community organizing models of primary prevention. Exploring successful social marketing-based projects for the prevention of sexual and domestic violence, it highlights best practices for using the approach.
Intended for those who have an understanding of foundational prevention concepts, this course guides learners through a lesson that includes a presentation and core social marketing documents, offering opportunities to test one’s learning.
Access the course and related materials and opportunities at learn.preventconnect.org.
Ashley Maier, MSW, MPA, has worked in the movement to end gendered violence for well over a decade. She began as a volunteer at a domestic violence shelter in Illinois, served as a hospital-based advocate in St. Louis, coordinated community health/family violence training programs for pediatric residents in St. Louis and San Diego, and managed Oregon’s Rape Prevention and Education (RPE) grantees and program. Ashley is a contributing author to Lantern Book’s 2013 publication, Defiant Daughters: 21 Women on Art, Activism, Animals, and The Sexual Politics of Meat and is creator of the 2015 book, Circles of Compassion: Connecting Issues of Justice.