By Ashley Maier on December 11, 2012 · tagged as , ,

The Backbone Zone: Developing a successful marketing campaign

backbone zone logoPreventConnect’s Chad Sniffen interviews the Maine Coalition Against Sexual Assault‘s (MECASA) Destie Hohman Sprague and Cara Courchesne about the Backbone Zone, MECASA’s innovative marketing campaign to give students, “…tools to confront gender-bullying, sexual harassment, and sexist and homophobic language when they see and hear it.” They discuss the origin of the campaign, the steps that were taken to develop it, and lessons learned from the campaign development process.

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David Lee David Lee December 12, 2012 at 7:10 am

Also check out this interview with MECASA partner Boys to Men on this campaign http://preventconnect.org/2012/07/mvp-bystander-intervention-drew-wing/

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