The 2016 National Sexual Assault Conference, “Hopeful Future, Honored Past,” was held in Washington, D.C. August 31-September 2, 2016. This workshop was part of the prevention track. Learn more and access workshop materials here.
In this workshop, the presenters Destie Hohman Sprague and Rachel Epperly from the Maine Coalition Against Sexual Assault talk about the need to create and support multilevel prevention programming grounded in the public health model of prevention. Grounded in the Social Ecological Model, the Spectrum of Prevention, and the Nine Principles of Effective Prevention, the presenters highlight the role and positive impact of ‘The Backbone Zone.’ It is an effective social marketing campaign that addresses gender bias and discrimination and can accompany other current existing prevention programs to change social constructs, community norms and broader social systems.