David Lee

Robert Coombs

(34 min) This is part two of a two-part presentation given by David Lee, Director of Prevention Services at the California Coalition Against Sexual Assailt, (CALCASA) and Robert Coombs, Directory of Public Affairs at the CALCASA. This presentation, titled Activating Communities and Individuals to Achieve Cultural Change, was given at the U.S. Army Sexual Harassment / Assault Response & Prevention (SHARP) Summit on April 9, 2009, in Arlington, Virginia.

In this presentation, David Lee and Robert Coombs highlight lessons learned from CALCASA's MyStrength program about using social marketing tools to shift cultural norms around sexual assault. This recording begins with the audio track of a MyStrength promotional video, recorded as it was being played for the audience at the Summit.

[Go to Part 1]