(8:18 minutes) This presentation introduces the key role of changing social norms to develop effective primary prevention efforts.

These materials were created by Prevention Institute, a national non-profit organization working to put prevention at the center of community well-being.

This presentation was adapted from the Prevention Connection Web Conference "Toward a Community Solution: Advancing Primary Prevention of Violence Against Women" held on November 30, 2006.

Other related materials include:

• Sexual Violence and the Spectrum of Prevention: Towards a Community Solution
• Sexual Violence Prevention: Beginning the Dialogue
• Presentation: Spectrum of Prevention