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By on August 14, 2012

Social marketing as a tool in primary prevention


Social Marketing as a Tool in Primary Prevention presents social marketing as described in recent educational and community organizing models of primary prevention. Exploring successful social marketing-based projects for the prevention of sexual and domestic violence, it highlights best practices for using the approach.

Intended for those who have an understanding of foundational prevention concepts, this course guides learners through a lesson that includes a presentation and core social marketing documents, offering opportunities to test one’s learning.

Access the course and related materials and opportunities at

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