Making your message count: Applying the strategies & tactics of advertising to sexual violence prevention, part 1
In this first of a two-part video podcast series, Rebecca Nagel (FORCE: Upsetting Rape Culture) and Brad Perry (Create Digital) provide an overview of the content of their August 28, 2013 session at the National Sexual Assault Conference, Making your message count: Applying the strategies and tactics of advertising to sexual violence prevention. In this portion of the video they talk about the importance of a good objective and clear strategy, using examples from FORCE’s work to illustrate the concepts. Watch here or below.
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