By PreventConnect on August 26, 2009

Social marketing and engaging men to prevent sexual violence

David S. Lee, CALCASA’s DIrector of Prevention Services, gave keynote presentations for the Tennessee Coalition Against Domestic & Sexual Violence ‘s first Rape Prevention and Education Summit.

In these presentations, David shared insights gained from CALCASA’s experience in implementing MyStrength , a statewide social marketing campaign to engage young men to stand up and speak out against sexual assault.

Materials:

  • Handouts [PDF]
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