By Chad Sniffen on January 12, 2010 · tagged as , , , ,

Building California's MyStrength Campaign

(11 min) David Lee, Director of Prevention Services for the California Coalition Against Sexual Assault, and Chad Sniffen, Prevention Services Coordinator for CALCASA, talk with Brad Perry about California’s MyStrength Campaign – a statewide prevention initiative that uses social marketing techniques to reinforce messages about the ability of men and boys to take positive action to prevent sexual violence.

Developed by Men Can Stop Rape, the Campaign centers on the theme of “My Strength is Not for Hurting.” It is designed to raise awareness of sexual violence among youth and highlight the vital role that young men can play in fostering healthy, safe relationships.


(Go to Interview)

Chad Sniffen

More Posts by Chad Sniffen

Chad Keoni Sniffen has been the Information Technology, Training & Technical Assistance Specialist for the California Coalition Against Sexual Assault since September of 2006. He provides training and technical assistance on prevention-related topics to California's rape crisis centers and rape prevention programs. He also works on CALCASA's PreventConnect, the MyStrength Campaign, and other CALCASA projects. He is also responsible for maintaining and expanding CALCASA's technological infrastructure and capacity.

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