By Ashley Maier on June 22, 2015 · tagged as , , , , ,

Reaching audiences and identifying asks: Colorado Advocacy in Action Conference 2015

Ashley Maier in session

Ashley Maier in session

How do we reach our audiences? Better yet, how do we create change? I explored these questions last Monday, June 15, at the Colorado Advocacy in Action Conference in Vail, Colorado. After David Lee spoke last year, we were pleased to be invited again this year, this time to present a three hour, two-part skills building session.

Before the session, I asked Los Angeles-based marketing professional, Benjamin Alexander, for a brief definition of marketing:

Marketing is the combination of research, planning, and communication initiatives that are used to promote or sell ideas, products, or services,” he quickly replied. And that is exactly what we talked, about, with heavy focus on planning.

Throughout the session, I led participants through a process of identifying their audience(s), their asks (desired change), and their strategies for preventing sexual violence in each of their unique communities. I was particularly impressed by participants’ commitment to honoring the communities and sub-communities with which they work. Trusting community members to define the problem and identify solutions that work for them, a central message of my training (and of PreventConnect’s 2015 web conference series) was not a hard sell in Colorado – we could have spent an entire day doing community asset maps!

Early on, one participant commented that she appreciated the language used in my presentation. Try to identify the language and why she appreciate it in the presentation slides below (hint: it has to do with using positive language) and feel free to use the handouts in your own work and trainings.

Materials:

  • PowerPoint slides [PDF]
  • Community factors worksheet 1 [PDF]
  • Community factors worksheet 2 [PDF]
  • Community asset map [PDF]
  • Audience and behavior worksheet [PDF]
  • Next steps worksheet [PDF]
Ashley Maier

More Posts by Ashley Maier

Ashley Maier, MSW, MPA, has worked in the movement to end gendered violence for well over a decade. She began as a volunteer at a domestic violence shelter in Illinois, served as a hospital-based advocate in St. Louis, coordinated community health/family violence training programs for pediatric residents in St. Louis and San Diego, and managed Oregon’s Rape Prevention and Education (RPE) grantees and program. Ashley is a contributing author to Lantern Book’s 2013 publication, Defiant Daughters: 21 Women on Art, Activism, Animals, and The Sexual Politics of Meat and is creator of the 2015 book, Circles of Compassion: Connecting Issues of Justice.

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