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Growing Boys Into Men: Countering Traditional Masculinity Through Norms Change

Countering norms that reinforce traditional masculinity is an opportunity to prevent violence in a lasting, comprehensive way. This web conference highlighted specific strategies and efforts that seek to change norms related to gendered violence. Different norms were examined with regard to their historical context, distinct challenges, and opportunities for collaborative work.

Held: Wednesday, May 26, 2010, and repeated on Thursday, May 27, 2010

Host: David Lee, PreventConnect, California Coalition Against Sexual Assault

Presenter: Annie Lyles, Xavier Morales and Christine Chang, Prevention Institute



  • Understand how norms create an environment in which violence is more likely to occur
  • Provide examples of successes from people and organizations working to counter norms of traditional masculinity
  • Identify strategies being used to effectively counter and change norms
  • Identify potential indicators for measuring progress in norms change


  • Presesentation Slides [PDF]
  • A Noble Man… Un Hombre Noble… (from National Compadres Network) [PDF]
  • Services Provided by Jerry Tello [PDF]


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